profile: Broadest segment of an audience, with awareness of topic objective: Earn gateway activity and deliver a meaningful experience.
profile: Sometimes referred to as a joiner. Declared interest and demonstrates some activity.
objective: Sense interests and triggers to deliver personal and collective benefit as part of something bigger. Maintain top of mind status.
profile: Strong activators and reliable contributors.
objective: Enhance effectiveness and experience with connectedness, freshness, diversity and progress
profile: Narrow sliver in a community. Passionate leaders – 4 core subsets
objective: Deliver opportunities and tools to inspire others